Blog -

Insight from MDPhotography, Mark Dadswell Photography, Melbourne Sports Photographer, Melbourne Commercial Photographer, Melbourne Portrait Photographer, Melbourne Video Production

National Greengrocers marketing campaign

Moving away from the usual sporting shoot, spent the day working on the National Greengrocers campaign for Melbourne Market Authority and Spike Creative. First part of the shoot was held at Scicluna’s Real Food Merchants in Mentone, a family owned and run business for over 50 years, selling fruit and vegies, deli items, breads etc. This was followed up with my local greengrocers, the Happy Apple in Ascot Vale which is currently expanding their store to supply even more produce. As both stores were open for business and we had to work with customers doing their normal shopping i had to keep gear down to a minimum, while giving the client the opportunity to check on our work. Shot the job with the usual Canon equipment, 1DxMk2, 3 Canon Speedlites 600ex-rt, tethered to a 13 inch MacBook Pro.

I was blown away by the quality and variety of produce available at these local stores, the passion of the staff to display and sell the best food possible. 

National Greengrocers Campaign

A week of working for governing bodies!

Have just had a period of 8-9 days where i worked for Lagardere the "operators" of vision for the Asian Champions League, the first match between Melbourne Victory and Ulsan Hyundai FC, followed by my first game working for the NRL shooting the World Club Challenge between Melbourne Storm and Leeds from the UK. And to finish it off two matches for FIBA covering the FIBAWC qualifying matches featurning Australia vs Phillipines and finally Australia vs Chinese Tapai.

The actual photography for all three is the easy part, sending images is the hard part, with a variety of programs, file sizes, file renaming, captioning and uploading for the three different clients.  One use Photomechanic, the other two are web based, one needs images renamed, another needs catpions, one needs re-sizing another requires shooting raw and converting to Jpeg, hopefully i now have them all worked out!

Commercial shoot for Sting Sports

My second shoot for Sting Sports took place at Beast Gym in Chelsea Heights, with four athletes wearing the Sting products, Jonathan Francois who is representing Grenada at the Gold Coast Commonwealth Games; Fitness model Rachel Louka; Men's Physique athlete Johnpeter Pipicella and Arnold Classic Physique winner Rigo Gasio.  With several different set ups for each athlete and showcasing several different gloves and wraps the shoot took all day, followed by a five hour edit with delivery on the same day! Here are some images from the shoot, all pics shot on the Canon 1dx MkII, lighting Profoto B4 and B2

Sting Sports.jpg

Reebok Crossfit Melbourne Invitational

Rogue Australia commissioned me to photograph their athletes during the recent Reebok Crossfit Melbourne Invitational, which was the first time i had shot an actual Crossfit event. Having worked with some of the athletes before i knew a little about the event, but didn't realise how many judges, host broadcasters and event camera men/commentators would be roaming the field of play. It is clearly  a made for TV show packed into a two hour time slot, showcasing the overall strength and abilities of their athletes.

Behind the scenes with VIS sailors Eliza Solly and Tess Lloyd

A short video showing behind the scenes of last Fridays photoshoot with VIS 49er FX olympic class sailors Eliza Solly and Tess Lloyd at Royal Brighton Yacht Club. It is always enjoyable working with VIS athletes, they give freely of their time and nothing is ever too difficult, on this occasion to have the girls leaning above the sand on the trapeze being hosed down with cold water in the middle of a Melbourne winter shows there is no limit to what they will do for a photo! For those interested a two light set up, Profoto B4 with beauty dish, and Profoto B2 with Magnum reflector, shooting with the Canon 1dx MkII, and the video shot on the Panasonic Lumix GH5.